Social Selling in Practice
نویسندگان
چکیده
Zusammenfassung Für die Umsetzung des Social Sellings bieten sich diverse Plattformen und Tools zur Unterstützung an. Die beiden wichtigsten XING LinkedIn werden näher beschrieben. CRM-Integration, Schwächen bei der Erfolgsmessung beim Controlling sowie Herausforderungen Risiken Nutzung diskutiert. Weiterhin zeigen Case Studies Erfahrungen Erfolge in praktischen Anwendung.
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ژورنال
عنوان ژورنال: Essentials
سال: 2021
ISSN: ['2197-6708', '2197-6716']
DOI: https://doi.org/10.1007/978-3-658-33772-8_4